My name is Miguel and I am the founder of weety.

weety was born during my quest to find a durable and eco-friendly reusable cup that wouldn’t spoil the taste of my drink. I was also eager to do my bit in reducing the 500 billion disposable cups consumed globally every year.

As a consumer, I tried all the reusable cup options available in the market, but each one disappointed me in one way or another:

Reusable Plastic Cup:

The very product I was trying to avoid, so it was not even an option.

hey there,

My name is Miguel and I am the Founder of weety.

weety was born during my quest to find a durable and eco-friendly reusable cup that wouldn’t spoil the taste of my drink. I was also eager to do my bit in reducing the 500 billion disposable cups consumed globally every year.

As a consumer, I tried all the reusable cup options available in the market, but each one disappointed me in one way or another:

Reusable Plastic Cup:

The very product I was trying to avoid, so it was not even an option.

Stainless Steel Tumbler:

Great for instant coffee on the go, but way too large for barista-style drinks.

Reusable Ceramic Mug:

It would get too hot to hold, but then the heat didn’t last long either.

Reusable Glass Cup:

The most stylish option, but my hot drink would get cold quickly. It also broke into a thousand pieces when I dropped it.

Reusable Bamboo Cup:

Got the highest eco-friendly score and would have been the perfect choice if it wasn’t for the silicone lid that spoilt the taste of my drink.

So, I decided that if the perfect reusable cup does not exist there is an opportunity to create it.

And just like that, we got started on our mission to produce a high-quality and sustainable product that we would be proud to use and share with the world.

The launch of the weety cup is just the beginning of our adventure. With your support along this journey, we will be able to continue to offer even more exciting and innovative sustainable products to the world.
 

are you ready to be part of the solution?

miguel martinez

Founder of weety

our story

With every reusable cup you buy, you help us reduce single-use plastic consumption. It’s that simple.

our message is loud and clear:

  1. Beat single-use plastic pollution – because plastic sucks

  2. Deliver durable, functional and stylish, high-quality products

  3. Promote the use of innovative and sustainable plant-based alternatives to petroleum-based plastic products

  4. Raise awareness of how everyone can make a positive contribution by making small changes to everyday habits

  5. Create a global community of like-minded change-makers who want to preserve the planet for future generations!

our ethos

why wheat fibre?

The popularity of natural plant fibres (such as wheat fibre) as an eco-friendly alternative to petroleum-based synthetic plastic has steadily increased in the recent years. This has been driven by an increased awareness of the consequences and impact of single-use plastic on both the environment and our health.

Natural plant fibres have attracted worldwide attention because of their eco-friendly credentials, their availability, biodegradability and renewability.

And by using wheat straw, we are giving wheat crop waste a whole new life.

this is how:

  • It’s estimated that 540 million tonnes of wheat straw are produced around the world each year
     

  • Wheat straw fibre is an agricultural by-product that provides a resourceful solution to agricultural waste that would otherwise simply be burnt
     

  • Using wheat straw as a biomaterial avoids the pollution and harmful gas emissions caused by burning crop waste
     

  • Directing agricultural waste to biomaterial manufacturing also provides an additional income stream for wheat farmers without exhausting additional natural resources

we want plastic-free oceans

We are very proud to be members of 1% for the Planet. This means that we will be donating at least 1% of every sale to environmental non-profit groups. 1% for the Planet’s mission is ‘to build, support and activate an alliance of businesses financially committed to creating a healthy planet.’

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© 2018 weety An ELM RD. Limited Brand  | London | hello@weety.co.uk |

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